Monday, March 4, 2019
8:00 – 8:30 a.m.
REGISTRATION AND CONTINENTAL BREAKFAST
WELCOME AND OPENING REMARKS FROM THE CHAIR
8:45 – 9:45 a.m.
Enhancing Citizen Engagement With Powerful Social Digital Communications
Shiva Kumar Shunmugam, Manager, Media and Communications, Beaumount
The way local governments communicate with constituents has changed dramatically over the years. Before, all towns or cities needed to do was create a website and post upcoming events and information there for citizens; whereas now these same citizens demand to be communicated with on a more personal level, through targeted communications containing only the information that is relevant to them. This means websites are no longer sufficient when it comes to comprehensive citizen engagement.
Local governments are beginning to realize the need to better engage their citizens. We at Beaumont, Alberta have identified the need for serving the online appetite of our citizens for consuming news. We have invested in creating smart communication platforms that not only suit their needs but in doing so enhance citizen trust and transparency.
9:45 – 10:00 a.m.
NETWORKING REFRESHMENT BREAK
10:00 – 11:00 a.m.
Strategic Consulting Essentials for the Communications Professional
Anne Marie Downey, Downey Norris & Associates Inc.
Colleen Foster, ABC, Foster Communications
Having your communications expertise used and valued in your organization and with your clients requires you to be a strategic partner. This presentation will explore three strategic consulting essentials that you, as a professional communicator, can apply to elevate your influence and position you and your function as critical strategic business resources.
The session will cover the power of demonstrating business acumen, coaching and being coachable, and leading by influence to achieve success in business and in your career. It also includes a series of proven strategies that you can immediately use and apply in your role as a communicator.
The presentation approach includes a discussion of widely used and accepted business concepts combined with plenty of real-life, practical examples to charge your thinking and get you on the path to strategic partner.
11:00 a.m. – 12:00 p.m.
Operation ATB Mobile 3.0: Harnessing the power of the workforce to drive customer adoption
Nekolina Lau, CMP, Internal Communications, ATB Financial
The year was 2016, and ATB Financial was rolling out a new version of their mobile banking app, with big expectations for customer adoption. As internal communicator Nekolina Lau assessed the situation she realized the success of the mission depended on harnessing the power of the workforce to drive customer adoption. It was concluded that strong internal communication is no longer a ‘nice to have’. It’s business critical for the success of change and adoption of new technologies.
Join us to learn more about the approach and tactics of Operation ATB Mobile 3.0, and how you can employ the lesson learned for your next mission.
12:00 p.m. – 1:00 p.m.
1:00 – 2:30 p.m.
Crisis negotiations – lessons that can help you communicate better during a crisis
Mike Shute, Detective, Calgary Police Service
In this session, hear from an experienced crisis negotiator from the Calgary Police Service essential skills on how to negotiate during a crisis using real life examples. Learn how to identify when someone is in crisis, and the communication skills you can use to improve the situation. You can even use these skills to improve relationships with co-workers and staff and maybe even your spouse! Specifically, you will learn about the following, their importance and how to action :
- What is crisis negotiations?
- How to prepare
- What is the power of authority vs. power of influence and how it can help
- Power of persuasion
- Active listening skills
- Behavioral staircase
- Interview and interrogation
- Team work
2:30 – 3:30 p.m.
Everyone loves a winner – 5 nuggets to seed change and collect more wins
Anne-Marie Bruzga-Luchak, MFA, Communications Manager, Calgary Real Estate Board
Jason Yule, Supervisor of Communications, Calgary Real Estate Board
Against all odds, including some deeply entrenched historical norms that favoured tactics over strategy, a new communications model emerged at the Calgary Real Estate Board (CREB®). The key to making it happen? Knowing the value of incremental progress and small wins, which prompt new opportunities for bigger wins with a wider audience. Join CREB®’s communication leadership duo Anne-Marie-Bruzga-Luchak and Jason Yule for a conversation about their Gold Quill Award winning campaign. Walk away with five things you can do to shift from tactical order-takers to strategic thought partners and collect more wins.
3:30 – 3:45 p.m.
3:45 – 4:45 p.m.
Performance, Partnerships and Public Trust – turning data into stories that resonate
Kim Blanchette, Vice President, Communications & International Relations & Monica Hermary, Team Lead, External Communications
Alberta Energy Regulator
Amidst a national debate on pipelines, the Alberta Energy Regulator (AER) set out to do more than tell Albertans that pipelines are safe by ranking operator performance and making that information public in a way that was easy to understand. Rooted in decades of opinion research, the Communications team built a communications strategy that did more than ‘make the data available’ by working with our subject matter experts to use the data to tell a clear, compelling story about pipeline safety in Alberta and how operators compare when lined up with their peers. Using storytelling, digital and visual tactics, traditional and social media, the Pipeline Performance Report met key organizational objectives, led to additional performance reports and recent testing has demonstrated that it supports increased confidence in the AER—a major goal for the organization.
Attendees will learn more about how the AER:
- Became a partner in the project rather than an ‘order taker’ through research and analysis
- Turned data into visuals and stories to improve understanding
- Supported AER employees with tools to share messaging
- Put a priority on evaluation to demonstrate the success of the program with real metrics
4:45 pm CONFERENCE CONCLUDES FOR THE DAY