Monday, March 2, 2020
8:00 – 8:30 a.m.
REGISTRATION AND CONTINENTAL BREAKFAST
WELCOME AND OPENING REMARKS FROM THE CHAIR
8:45 – 9:45 a.m. Opening Keynote Address – Talk Triggers
Daniel Lemin, Co-founder
EatID, Early Google Communications Leader
Word of mouth is directly responsible for as much as 50% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Why is it, then, that even today fewer than 1% of companies have an actual strategy for generating these crucial customer conversations? We can change that. Talk Triggers delivers a clear roadmap that can be put into practice immediately, by any business.
Daniel joins us from California and in this exciting session you will discover:
• Proprietary research about why and how customers talk
• Examples from companies that are using talk triggers successfully including Doubletree Hotels by Hilton and The Cheesecake Factory, plus a host of delightful small businesses
• The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)
9:45 – 10:00 a.m.
NETWORKING REFRESHMENT BREAK
10:00 – 11:00 a.m. Internal Communications
Candace Denison, Manager, Communications & PR, Foothills School Division
The internal staff newsletter is dead; nobody reads it and you don’t like to write it. But what takes its place? How do you connect and engage with employees in a meaningful way?
In this session hear how Foothills School Division has changed to an “agreement culture”. Walking through the creation of an engagement plan, learn what strategies and tools exist to develop employees that feel more connected, informed, and valued in their work.
Learning Outcomes: Create an engagement plan (including purpose, needs, goals, objectives, timelines, budgets, evaluations). Learn strategies to improve internal communications including utilizing: Skype for Business, Social Media, and other online Engagement Tools such as ThoughtExchange and Class Intercom.
11:00 a.m. – 12:00 p.m. Arts Council Ten Year Plan
Chris Henderson, Principal Strategist, ZGM Modern Marketing Partners
12:00 p.m. – 12:45 p.m.
12:45 – 1:45 p.m. How to Make a Personal Connection through Storytelling
Cynthia Lockrey, Lockrey Communications
We now have countless technologies and ways to share information. Yet the age-old tool of storytelling is still the best way to make a personal connection so people tune in to what you’re saying. Cynthia will break down the elements of a story, uncover what makes a good story, learn the importance of storytelling as well as how to use it in your social media, presentations, emails, social media and more.
1:45 – 2:45 p.m. Bringing Listening to Life
Adam Rozenhart, Director of Story, ATB Financial
At ATB Financial, a regional financial institution in Alberta, we say that “we listen.” It’s in all of our advertising, all of our communications, and it’s something all team members are encouraged to do throughout their work day. But what value does listening bring to customers? Is it enough to simply listen?
At the SocialWest conference in 2018 and 2019, ATB sought to demonstrate what listening can do for people. They created the Listens Lounge activation to help enhance the conference-going experience. It netted ATB a ton of kudos, a few new customers, and an IABC Award of Excellence.
In this talk, ATB’s Director of Story will show you how the strategy was hatched, and the kinds of tactics it took to bring listening to life.
2:45 – 3:00 p.m.
3:00 – 4:00 p.m. Engaging Albertans: The World of Government Marketing and Advertising
The world of government advertising can seem daunting. I will share my perspective and experience working as a marketer for the Alberta government, as well as the ins and outs of government advertising. This is an opportunity to get a glimpse of the unique challenges and opportunities we face as government marketers, examples of past campaigns and get an insider tips on working with a government organization.
4:00 –5:00 p.m.
To be announced
5:00 p.m. CONFERENCE CONCLUDES FOR THE DAY