Monday, April 6, 2020
8:00 – 8:30 a.m. REGISTRATION AND CONTINENTAL BREAKFAST
8:30 a.m.WELCOME AND OPENING REMARKS FROM THE CHAIR
8:45 – 9:45 a.m. OPENING KEYNOTE: Talk Triggers
Daniel Lemin, co-founder, EatID
Acclaimed global speaker, co-founder & CMO, Selectivor – California
Word of mouth is directly responsible for as much as 50% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Why is it, then, that even today fewer than 1% of companies have an actual strategy for generating these crucial customer conversations? We can change that. Talk Triggers delivers a clear roadmap that can be put into practice immediately, by any business.
In this exciting session you will discover:
– Proprietary research about why and how customers talk
– Examples from companies that are using talk triggers successfully including Doubletree Hotels by Hilton and The Cheesecake Factory, plus a host of delightful small businesses
– The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)
Consumers are wired to discuss what is different, and ignore what is average. Be dared to not only think different, but get the precise formula to do it!
9:45 – 10:00 a.m.
NETWORKING REFRESHMENT BREAK
10:00 – 10:45 a.m. We know, we know…then we heard: Lessons in Listening to Community
Joanne Kozlowski, Senior Communications Strategist, City of Regina
Leah Goodwin, Engagement Strategist, City of Regina
Shifting community from anger to support requires thoughtful, planned conversations, and a great deal of listening. How can a public sector organization rebuild community trust after proposing to close a 72-year old neighbourhood pool? Bringing together best practices in communications and engagement, the City set out to better understand the needs of the community and design a facility that will become the new neighbourhood hub.
In this session you will learn:
- The value of integrating communications and engagement planning from the get-go and throughout projects.
- The importance of understanding audiences before seeking their voices – demographics, variety of interests
- Respecting feedback as data, founded in the belief that residents are experts in their own lives
10:45 a.m. – 11:45 a.m. Personality Without: Bringing Personality to Social Media in Places You Wouldn’t Expect it
Scott McGregor, Communications Consultant, SGI Media Relations/Communications
There is nothing more defeatist than the phrase “it is what it is,” and yet, businesses all over the world, regardless of industry, often join in this chant when it comes to their social media. There is always room for personality – even in places you wouldn’t expect it. Join Scott McGregor in his journey through bringing engaging personality to social media during his time at the RCMP, and now with SGI. This presentation will showcase best practices to breathe new life into your social media executions and strategy, while increasing engagement using voice, tone, and executions.
11:45 a.m. – 12:45 p.m.
12:45 – 1:45 p.m. It’s Yammer Time! Transforming Culture Through Social Collaboration
Paul Newmarch, Senior Advisor, Digital Employee Communications, Suncor Energy
Yammer was Suncor’s first small, but mighty step in shifting its culture, the way it works, and building a community that is open to working and connecting differently. It’s about connecting an entire workforce to the business including non-wired field employees. Within a year, Suncor went from thinking about social collaboration to launching Yammer to its entire employee base around the globe. This presentation will explore how Suncor moved from education and awareness to adoption of this social collaboration tool, the successes and challenges and the mindsets that needed to shift and the change communications required to bring this to life.
1:45 – 2:45 p.m. Creating Video to Amplify Social Media Presence: Building Trust, Connecting with Citizens
Julie Mintenko, Communication/Social Media Consultant II, Strategy & Transformation City of Saskatoon
Sue Martin, B.A, Communication Consultant II, Strategy & Transformation City of Saskatoon
Citizens needs and expectations continue to change. So do the ways we connect with and reach our audience.
Our ongoing goals? To create direct, meaningful, and impactful delivery of information that matters to citizens.
Cue our Your City Video Series…delivering citizen focused information to enhance residents’ quality of life in Saskatoon.
Learn more about how we:
- Broadened our effectiveness and reach by creating timely informative videos to expand our social media presence
- Reinforced our trusted City Brand and improved upon the positive appreciation of our civic services through use of our digital firstapproach
- Created a cost recovery process, earned buy-in from our internal divisions, and spurred teamwork and collaboration
- Highlighted relevant civic services and programs to not only inform citizens, but to also instill confidence in their perception of ‘value for tax dollars’
- Leveraged our ‘in-house’ skills
Perhaps you’ll create your own Your City video series!
2:45 – 3:00 p.m. REFRESHMENT BREAK
3:00 – 4:00 p.m. How to Make a Personal Connection through Storytelling
Cynthia Lockrey, Lockrey Communications
We now have countless technologies and ways to share information. Yet the age-old tool of storytelling is still the best way to make a personal connection so people tune in to what you’re saying. Cynthia will break down the elements of a story, uncover what makes a good story, learn the importance of storytelling as well as how to use it in your social media, presentations, emails, social media and more.
4:00 – 5:00 p.m.
To be announced
5:00 pm CONFERENCE CONCLUDES FOR THE DAY