Canada’s MarComm Forum

ONLINE

Apr
12 - 15
2021

The conference that both
professional Marketers & Communicators
will be attending!

Why Attend?

Keep a head of the trends, hear directly from those with skin in the game and ensure you’re ready for wherever 2021 takes us.

With an agenda created to deliver quality content from industry experts, you will walk away with strategy, tactics and knowledge you can immediately use to save you time, energy and money. You will walk away with tools and techniques you can take away and use, case studies you can relate to and most of all VALUE.

All from the safety of your own space, yet filled with unparalleled networking opportunities for that ‘close to real’ event feeling.

About

Venue

Online


Sponsors

Contact us to inquire about sponsorship!

About Us

For over a decade and a half, SummersDirect Conference & Events and Swansea Communications have been your partners in professional development. Every conference is crafted with a focus on quality networking opportunities and unparalleled professional development programming.

This partnership is the only in Canada that has provided both national and regional conferences for communications and marketing professionals for over 15 years including:

  • 15th Annual Municipal Communications Conference
  • 4th Annual Marketing & Communications for Post-secondary Conference
  • British Columbia Communications Forum
  • Saskatchewan Communications Forum
  • Alberta Communications Forum
    And much more!

Spend your time and money on a conference
experience and environment that will educate and inspire you.

REGISTER NOW

Marketing Forum Day

Tuesday, April 13, 2021

MARKETING FORUM DAY

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All times in Eastern
9:00 – 9:20 a.m. Welcome and Tradeshow Open
9:20 – 9:30 a.m. Opening Remarks from the Chair
9:30 – 10:10 a.m.  Opening Keynote – to be announced!
10:10 – 11:10 a.m.

Daryl Louie, Co-founder and CEO, Antisocial Solutions

Vinod Varma, Co-Founder and CEO of Creator creator.co

Grow Your Organic Social Media

We all know social media is where it’s at. We have our accounts, our strategies and our content calendars. We can create and we can pay for social media but how do you take it to the next level? How do you inspire organic posts? Hear from companies that have learned how to use the top platforms to drives organic social content that lead to successful business results.
11:10 – 11:30 a.m. NETWORKING BREAK + TRADESHOW
11:30 – 12:30 p.m.

Anne De Aragon, Vice President & Country Manager, Go Daddy Canada

Shawn Johnston (he, him, his), Principal and Lead Strategist, Forge and Smith

Websites, Think Again

In this session hear from industry experts on the trends and tools for effective websites. What are the foundational elements of a great website? What are the new trends for content and add-ons? What are users loving and hating? Walk away with ideas on how to improve your site and the user experience.
12:30 – 12:40 p.m. Yoga Stretch Break
12:40 – 1:20 p.m. NETWORKING/LUNCH BREAK/TRADESHOW
1:20 – 2:20 p.m.

Jani Yates, President & CEO, Ad Standards
Ad Standards 2019 Consumer Research

Allen Davidoff, Vice President of Business Consulting and NFP Practice Lead at Environics Analytics

Marketing Research – What You Need to Know for Your Media Buy

With so many options, how do you determine which mediums are right for you? In this session, hear research that shows which mediums Canadians are using to help you spend your dollars wisely. You can’t afford to miss this session.

*Ad Standards will present their research report that examines advertising trends and levels of consumer trust

2:20 –2:40 p.m. NETWORKING BREAK + TRADESHOW
2:40 – 3:40 p.m.  To be announced! Achieving Success – Integrated Marketing Campaigns

With so many mediums available including various social media platforms, how do you create an integrated campaign that works? Hear from leading experts from across Canada what strategies, tools and tactics they use to effectively reach their audience.
3:40 –3:50 p.m.  STRETCH BREAK
3:50 – 4:30 p.m.  To be announced!

Translating YouTube into Business Results

In this session, hear from companies that have turned their YouTube presence into profit. Walk away with ideas you can implement immediately for your organization.

4:30 – 5:00 p.m. NETWORKING + TRADESHOW 
5:00 p.m.  Marketing Forum Concludes

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Communication Forum Day

Wednesday, April 14, 2021

COMMUNICATION FORUM DAY

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All times in Eastern
9:00 – 9:20 a.m. Welcome and Tradeshow Open
9:20 – 9:30 a.m. Opening Remarks from the Chair
9:30 – 10:10 a.m. Opening Keynote
10:10 – 11:10 a.m.

Megan Spoore, General Manager (Calgary), Edelman

Felicia Wiltshire, Director, Customer Service & Communications
City of Winnipeg, MB

Nicole Woodall, Manager,
Public Relations & Social Media
Sheridan College

COVID Comms
Hear from communications leaders across Canada about their COVID Comms strategies as cities and businesses relaunch and try and balance COVID response with regular business operations. Hear tips, tricks, and lessons learned.

This is a session you don’t want to miss!

11:10 – 11:30 a.m.  NETWORKING BREAK + TRADESHOW
11:30 – 12:30 p.m. 

John Larsen, ABC, MC, Executive Vice President
Edelman (Calgary)

Rohini Mukherji, Vice President, Integrated Communications
APEX (Toronto)

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Luc Levasseur, Vice President and Practice Lead
National Public Relations (Toronto)

Strategies Trends and Tactics

Pivot, new normal and challenging times have now become part of our daily messaging. We have moved from reacting to a pandemic to living with it. In this panel, hear from communications firms on the strategies, trends and tactics that are crucial now as businesses move forward.

12:30 – 12:40 p.m.  Yoga Stretch Break
12:40 – 1:20 p.m. NETWORKING/LUNCH BREAK/TRADESHOW
1:20 – 2:20 p.m.

Jefferson Darrell, Founder
Breakfast Culture

Mapping the Inclusion Continuum

Diversity and inclusion is not just a “nice-to-have” but a must-have if an organization is to enjoy the highest standard of recruitment, performance and retention for viable, sustainable growth. BREAKFAST CULTURE’s Diversity and Inclusion Audit is a comprehensive measurement and analysis process to understand where your organization lies and how to move it along the DEI (Diversity, Equity & Inclusion) Continuum*.

This is one of the first steps towards cultivating a diverse, inclusive and equitable workplace culture. In this session you will learn about the DEI Continuum* and how Breakfast Culture uses current tools, including leading edge Employee Engagement Enterprise software and/or Global Diversity & Inclusion Benchmarks (GDIB) to analyze where your organization currently resides on the DEI Continuum*.

*The Human Equity Advantage: Beyond Diversity to Talent Optimization, Wilson 2013

2:20 –2:40 p.m.  NETWORKING BREAK + TRADESHOW
2:40 – 3:40 p.m.

Sean Stanleigh, Head of Globe Content Studio, The Globe & Mail


Andrew Yates, Managing Editor, News at HuffPost     

Darcy Matheson, Editor in Chief, Daily Hive

Jasmine Girn (she/her), Managing Editor, Narcity Media

How do You Get Your Story Heard?

Hear from today’s media experts on what works and doesn’t work for getting your story heard. What makes a good story and what doesn’t. How/when to connect with newsrooms. You won’t want to miss this session!

3:40 –3:50 p.m.  Stretch Break
3:50 – 4:30 p.m.

Cyrus Mavalwala, MC, Founding Partner
Advantiscomm

Harness the Five Critical Components that Drive Social Media Success for Every Organization

There are five critical components at the heart of every team’s social media success. How do we know? We’ve conducted social media audits for associations, not-for-profits, corporations and government departments across North America. This session explores the Social Media Success Framework which was developed based on insight gleaned from data collected during consulting and audit engagements.

What are these essential elements and the accompanying strategies and tactics that you can implement immediately? Learn from the research and from an IABC Canada Master Communicator. Fuel up with key digital strategies and tactics at this high-octane session and become an innovator who makes an impact in your organization.

4:30 – 5:00 p.m. NETWORKING BREAK + TRADESHOW
5:00 p.m.  Communication Forum Concludes

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Workshops

Marketing Workshops

Monday, April 12, 2020

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All times are in Eastern
10:00 a.m. – 12:30 p.m.

WORKSHOP A: 10 ways to make your website better in 2021

Doug Lacombe, President, Communicatto Inc.

Do you have a love/hate relationship with your website? Do you grit your teeth every time you go to edit a page or a post? Is your boss on your case about a lack of traffic?

Fear not, gentle reader! This info-packed workshop will give you practical tips and tricks on how to “soup up” your website and get the most ROI possible from your virtual HQ.

You will learn:
1. How bad does your site suck? Does it matter?
2. How to patch up your old rusty site while you wait for budget or permission
3. How to plan and manage your new website build once the boss loosens the purse strings
4. How to speed up a creaky old site
5. How to make Google see and like you for who you really are
6. Traffic building 101 – without an audience you’re talking to yourself
7. That rotting smell? That’s your content getting old. Freshen it up with these easy techniques!
8. Conversion rate optimization – lay your traps, check your line
9. Experiment, measure, fix, repeat
10. Let the robots put you out of (some of this onerous) work – apply AI and save actual intelligence for strategic thinking

1:00 – 3:00 p.m.

Workshop B: Mastering Integrated Content & Campaigns

Almira Bardai, Communications Leader, Almira Bardai Consulting Services

Delve into deep insights and resources to successfully create and execute integrated campaigns!

What you can expect to get out of this session:

  1. Development of integrated campaigns, including media relations hooks for earned media; social media content; influencer campaigns
  2. Identifying/tailored stories for all paid media outlets – listicles, etc.
  3. Social media strategy and elements
  4. Content strategy & creation
  5. Cross-functionality of content (key messages/Top 5 content for media interviews can be used as social media posts)
  6. Influencers – working with them, key insights, free and paid partnerships, events, using influencers post-COVID, measurement, etc.

Communication Workshops

Thursday, April 15, 2020

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All times are in Eastern

10:00 a.m. – 12:00 p.m.

Workshop A: Crisis communications workshop: Cyber security and artificial intelligence

Brennen Schmidt, Cyber Security Author

In this workshop communications and PR professionals can get a broader understanding of cyber security and tackle a security breach case study.

Speakers will share their expertise about legalities, scams and protection options before participants break into teams to practice managing a security crisis with communications strategy.

Learn about:
• security protocols you can apply to your own business and suggestions you can make to your clients;
• modern cyber security challenges;
• new trends, issues and information to bring back to their workplace for discussion;
• cyber security gap identification skills; and
• legal considerations

1:00 – 3:30 p.m.

Workshop B: How to Conduct a Communications Audit

Cynthia Lockrey, Lockrey Communications

A communications audit is used to take the pulse of an organization’s formal and informal communications processes, while measuring their effectiveness and identifying gaps. In this workshop we will look at the steps to prepare for an audit, the various audit tools available and how to create an audit report that will be read. You will leave this interactive workshop feeling better prepared and more confident so you can figure out what is working, what’s not working and where you can make meaningful improvements to communications processes in your organization.

In this session you will learn how to:

– structure your audit based on scope, audience and outcomes

– identify the engagement tools best suited to your target audience

– develop questions for surveys, interviews and focus group

– ensure your audit report is a living document vs a one-time project

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Pricing/Register

CANADIAN MARCOMM FORUM PRICING

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Super Early Bird
(limited availability,
first come, first sold!)
Early Bird
(until February 26, 2021)
Regular Rate
Full Meal Deal: Marketing & Comms!
2 Days of Workshops & 2 Days at the Forum
$499.00 $799.00 $1099.00
Best Value: Marketing & Comms!
2 Days at the Forum & 2 Workshops (1 day)
$299.00 $499.00 $649.00
Marketing OR Comms
1 Forum Day & 2 Workshops
$249.00 $399.00 $499.00
Marketing OR Comms
1 Forum Day only
$99.00 $149.00 $249.00
Marketing & Comms
2 Forum Days only
$189.00 $339.00 $489.00
Single Workshops $149.00 $229.00 $279.00

Groups of 3+ Contact Us for group pricing

Cancellation & Refund Policy

Substitution of delegates is permissible without prior notification. Refunds will be given for cancellations received in writing no later than 15 days prior to the conference date subject to an administration fee of $75, plus $3.75 GST. After this time, you are liable for the full registration fee even if you do not attend the conference. If you register during this 10 day period, you are also liable for the full fee. Swansea Communications reserves the right to change program date, meeting place or content without further notice and assumes no liability for these changes.

Swansea Communications reserves the right to change program date, meeting place or content without further notice and assumes no liability for these changes.

© Swansea Communications