Sunday, October 21, 2018
OPTIONAL PRE-CONFERENCE WORKSHOPS
Workshop A: 8:30 a.m. – 12:00 p.m.
17 Video Tips, Tricks, and Tactics You Can Use Today
Rocky Walls, CEO, 12 Stars Media
In this session, Rocky will break down examples from high-end video productions to simple, straight-to-the-point, tips, tricks and tactics for creating higher quality video whether you’re using a $50,000 camera or your smartphone. From shooting to sharing to editing, you’ll learn how to incorporate video into your communications and marketing strategy.
Attendees of this highly interactive workshop will learn and get hands-on practice in the following areas:
1) How to shoot high-quality, creative video no matter what device you use
2) How to prevent common mistakes during the recording and editing processes
3) What to do after your video is finished (hint: you’re not done!)
Rocky Walls has one simple belief fueling his personal and professional life: people need connections and the best ones come from communication that’s real and simple.
A communicator to the core, all work and no play wouldn’t really bother Rocky, but he has his fun too: he loves hanging out with his wife and three sons whether at home or on the road. He’s an amateur chef who spent last summer building a traditional brick pizza oven in his backyard. And like any real professional at a video production company, he’s an avid fan of watching movies.
The project he’s currently most excited about is Finding Hygge, the first feature-length documentary film he and his team have produced. It’s a journey to find the real meaning of the Danish word hygge, through a glimpse into the lives of the happiest people on the planet.
WORKSHOP B: 12:30 – 4:00 p.m.
The 17 dos and don’ts of co-creation: A workshop on creating together
Pinaki Kathiari CEO, Local Wisdom
Today’s businesses often fall into the trap of planning a project as a team before everyone splits off to create, review, and rebuild on their own. The process is often daunting, and, when the team comes back together, the results are often disappointing.
These old, every-man-for-himself methods don’t cut it in the modern world of collaborative business, as new players learn to innovate solutions faster than their more traditional, market-leading counterparts. Pinaki Kathiari’s digital agency, Local Wisdom, uses “co-creation” to expedite the creative process while gaining valuable insights and producing amazing products. So what is co-creation? Co-creation is both a mindset and a set of techniques that bring groups together to produce mutually valued outcomes. In this highly insightful and interactive talk inspired by disruptive companies and startups, you’ll discover the speed and creativity that comes from co-creating across teams, employees, customers, suppliers, and even people in our personal lives.
After learning a framework, stories and techniques for co-creation, you’ll put it all into practice by co-creating with fellow participants. You’ll walk away with powerful tools to take back to your organization, such as:
- Knowing why and when you should co-create
- Getting the right people to the table
- Facilitating productive co-creation session
Pinaki is the CEO of Local Wisdom, a digital agency that helps design, execute, and manage strategic solutions for marketing, communications, and product development. With 18 years of experience working with global Fortune companies, conglomerate interactive agencies, startups, and entrepreneurs, Pinaki has honed skills in digital strategy, user experience design, marketing, communications, and new business development.
At Local Wisdom, Pinaki and his team have built and managed numerous digital platforms, such as internal innovation communities, employee awards systems, data visualization for business intelligence, executive blogging platforms, and news portals that reach beyond the office walls, just to name a few.