Monday, April 8, 2019
8:00 – 8:30 a.m.
REGISTRATION AND CONTINENTAL BREAKFAST
WELCOME AND OPENING REMARKS FROM THE CHAIR
8:45 – 9:45 a.m.
Shake Up Your Social
Isaac LeClair, BBA, Program Manager, Agriculture More than Ever, Farm Credit Canada
Standing out in the crowd online is harder than ever before. More content is being published every second, and more people are looking for ways to crack the algorithm. But, shaking up your social is easier than you think. @AgMoreThanEver is one of the most reputable brands on social media within Canadian agriculture. Using examples of their own content, and from brands across the ag and food system, they explain how focusing on making friends, telling better stories and being unforgettable has made them, and so many others, successful on social..
9:45 – 10:00 a.m.
NETWORKING REFRESHMENT BREAK
10:00 – 10:45 a.m.
A Little Fun Goes a Long Way
Megan Wolfinger, CMP, Program and Change Lead, Government of Saskatchewan
When gamification, corporate objectives and innovation collide great things happen. In this session you will learn how the courage to try something new led to improved awareness and engagement with the Ministry of Central Services annual operational plan. Through a targeted campaign promoting the annual plan and the importance of cascading planning, coupled with a hands-on escape room activity, employees engaged with the ministry’s operations like never before. See how this shoe-string initiative became a big corporate hit.
• Learn about the importance of communicating corporate direction and how to break it down so it is relevant for employees;
• Get tips and tricks for how they can create their own escape room activity in their organization; and
• See how communications strategy and business strategy go hand in hand.
10:45 a.m. – 11:45 a.m.
Cutting Through the Advertising Clutter
Derek Robinson, CEO, Mash Media & former Chief, Digital Strategy for Premier Brad Wall
We live in an increasingly noisy, distracted culture. People were exposed to about 500 ads a day back in the 1970’s, but now we’re exposed to as many as 5,000 ads each day.
The good news: advertising still works and there are more tools than ever. But you need a single clear message with tactics that get attention.
This session will include the following:
• What other companies have done and how you can and should develop your own crystal clear, attention-grabbing message
• How to “stop the scroll” on digital channels so your audience will actually notice your message
• How to combine traditional media and digital media to maximize your marketing impact
11:45 a.m. – 12:45 p.m.
12:45 – 1:45 p.m.
Caught Between a Milestone and a Hard Place – celebrating an anniversary in tough times
Sue Bachner, Internal Communications Manager, Sustainability and Stakeholder Relations, Cameco
October 5, 2018 didn’t feel like the most appropriate time for Cameco to celebrate its 30th anniversary. Having endured several years of depressed uranium market conditions, it was a challenging period for the company, and employees were feeling the emotional fatigue of restructuring and downsizing.
Learn how Cameco’s internal communications team handled this challenge with tact, and what they learned about the power of employee voice.
1:45 – 2:45 p.m.
Best Practices Exchange
Delegates will break into small groups and share their own experiences in what works and what doesn’t work in communications. Delegates will walk away with numerous case studies and best practices.
2:45 – 3:00 p.m.
3:00 – 4:00 p.m.
12 Ways to Totally Ruin Your Communication Strategy
Claire Watson, ABC, MC, APR, Vice President Strategic Communication Management, Cropley Communications
Communication professionals strive to deliver measurable business results. However, results that demonstrate value of communication as a business essential aren’t that easy to come by. It’s hard work to gather the information you need to inform your communication strategy. Seriously, without the brow-sweating, mind-boggling, deep dive into analysis you won’t have a clue where you’re headed. Deliver the kind of results that make difference and put you and strategic communication on the map as a serious business contender. This workshop engages participants in learning and discussing 12 communication pitfalls that can ruin your beautifully-crafted strategy.
4:00 – 5:00 p.m.
When the tide goes out, you can see who isn’t wearing shorts
Benjamin Morgan, Principal, diedouCOMMUNICATIONS
This dynamic session highlights the importance of being prepared – well ahead of any crisis. Drawing on experiences from his leadership role during Canada’s two costliest natural disasters, the 2013 Calgary Floods and the 2016 Fort McMurray wildfires, Ben will share his 5 key steps of crisis communication preparedness.
5:00 pm CONFERENCE CONCLUDES FOR THE DAY