Video Marketing Conference

Vancouver, BC

Nov 28

Video Marketing Conference

Video is hot, video is now, video is everywhere! You need insight on video. How video is being used and created now and what video will become. Get the insight you need from powerhouse leaders in video marketing. Hear inside knowledge on brands & video, media & video, Facebook & video and more. Make new connections at the VMC after party. If you want to be on the cutting edge of video for marketing and leveraging video you need to be at this conference.


Pinnacle Harbourfront Hotel

1133 W Hastings St, Vancouver, BC V6E 3T3

(604) 689-9211

Lead Sponsor

About Jelly Marketing

Jelly Marketing is an award-winning Digital Marketing & PR firm providing digital ads, social media, SEO, & public relations services to brands everywhere.

The Conference

Wednesday, November 28, 2018

12:00 – 12:50 p.m.

1:00 p.m.
Darian Kovacs
Jelly Marketing

1:05 – 1:45 p.m.
The Golden Age for Short Form Video

With appetites at an all-time high for short form video, even the giants (Netflix, Amazon) are pushing shorter content in an effort to enter the mobile space. With Facebook, Instagram, Snap Inc and YouTube all offering monetization opportunities for creators, now has never been a better time to produce short form video for the web. This session will cover:

  • Branded Content
  • Multiplatform Content Strategies
  • Video optimized for the feed
  • Monetizing short form video

Keegan McColl, Head of Distribution & Growth, True Calling

Keegan began his career at Hootsuite, he went on to help build 2 video streaming platforms; Slipstream (SVOD) & Reelhouse (EST). Keegan grew up on Saltspring Island and studied at Bishop’s University. True Calling is a digital media company producing branded & unbranded micro-docs on human ambition. We profile people that have done inspiring things, across an audience of 44m, syndicated on Amazon, Discovery Education and Dailymotion.

1:45 – 2:05 p.m.
Real Life Networking Break (refreshments served)

2:05 – 2:50 p.m
Video in Media Panel – moderated by Darian Kovacs, Jelly Marketing
Hear from three different perspectives on video’s use in media, where it’s going, how it’s going and more.

Clay Imoo, Associate Director, Ministries and Outreach Office of the Roman Catholic Archdiocese of Vancouver

Clay is married to his lovely wife Gail and together they have three awesome children: Sean, Jacob, and Kayla.  He has worked for the Archdiocese of Vancouver – predominantly in youth and young ministry – for the past 16 years.

Clay uses video on YouTube, Facebook, and Instagram to witness to his Catholic faith and to spread the mission of the Church. Whether it be a Bad Joke Telling Contest or cheesy song parody, Clay strives to bring light and life to everyone he encounters.

Rebecca Traub, CEO/Producer & Blanca Blandon, Community Manager, Populist Media

Populist is Vancouver’s FIRST cinematic guide to the city! A new, innovative digital media company showcasing the best lifestyle that Vancouver has to offer through informative and entertaining, “snackable” videos, from people to places and everything in between.

Rebecca: Producer and Director in Canadian and US Film and Television industries, and brings 15 years of production experience to the business, having worked on films and TV shows across North America including Goon, The Divide, The Victim, Yellowrock. She is now taking on content creation in the digital media world, heading up production development for Populist Media and Canada’s Mediacon with UK multi-platform Production Company, Straywave Media.

Blanca: A Broadcast and Journalism professional, Blanca marries her bubbly and outgoing personality with a wealth of journalistic experience, with specialties in writing and communications. Having dedicated the first 5 years of her career to covering lifestyle, politics and social cause in greater Vancouver, Blanca has produced for Delta TV and Media Mind Digital. Blanca also has a proven track record creating successful social campaigns and achieving grants for multiple brands including Telus, Optik and Tiger Nest Films.

Ross Allen, Mix Society

We tell compelling local stories with a universal truth. Driven by idea, authenticity, and creativity, we’re developing a Creative Community in cities across Canada. The MIX is made by creators, for creators.

Born and raised in the UK, Ross Allen has travelled the world producing and directing stories across a variety of creative disciplines. Video became a way for Allen to translate an idea, story or message into something tangible, visually engaging, and entertaining.

2:50 – 3:15pm
Real Life Networking Break (refreshments & snacks served)

3:15 – 4:00 p.m.

Stories: The Next Big Consumer Shift

There have been many disruptive innovations in tech over the years which have flipped the industry on its side and required us all to think differently about what we build.

The mobile device brought increased connectivity and consumption of content – people and information could be accessed all the time.

Every mobile device now comes with a high production camera – this has led to an increase in not only photos being shared but also video. Photos and video help people communicate faster than text and make communication more immersive and fun. Researchers are estimating that mobile video will account for 75% of total video by 2020.

The next big change in consumer behavior is stories. The popularity of this format could not have come before mobile or video because it combines the best of both. The rise of the full-screen, vertical stories format comes at a time that people are seeking quick, casual visual connection.

While Feed is still growing, we at Facebook expect Stories to grow at a faster rate… and now is the time for you to jump in.

Vik Kambli, Head of Western Canada, Facebook

Vik oversees the growth of the Facebook, Instagram, Messenger and WhatsApp business within Western Canada. His team is responsible for identifying strategies focused on transforming businesses in key industry verticals.

Prior to joining Facebook he held various marketing leadership roles at Microsoft; led the strategy practice on the west coast for Blast Radius following their acquisition by WPP; and was Vice President of Marketing & Strategy at Monexa, a SaaS company acquired by NetSuite/Oracle in 2015.

Passionate about the transformative power of technology, Vik also advises a number of entrepreneurs and start-ups in the Pacific Northwest on their growth strategies

That’s a wrap! Join us for the After Party…

Click here to get a Ticket

After Party

Stay for a drink on us! That was easy, right?

Have one then stay longer to continue the conversation, get to know who’s in the room, make new connections…

The After Party starts immediately following the conference.

  • one entry per registration
  • one beverage included
  • cash bar available

Hope to see you there!

Get Your Conference Ticket Now

Video Awards

Be a Video Show Off!

Enter your best video in the Canadian Video Marketing Awards

Canadian Video Marketing Awards are open for entry! This is your opportunity to showcase your great video marketing work and a celebration of all things great in the video world. We want to see what you’ve been creating. There is no cost to enter but the deadline to enter is November 15th, 2018 at 11:59 p.m.

Choose from 4 categories for entry:
1. Best use of video for Facebook
2. Best use of video for Instagram
3. Best use of video for/by a Non Profit or Charity
4. Best use of video for Brand or Storytelling

Enter Now! It’s simple just give us your details below and share a link to where our judges can watch your video*.

  • Tell us where we can find and watch your video!

Get in the room! The hardware will be handed out at the Video Marketing Conference, so be there or be square.

*By entering this contest you give permission to Swansea Communications and Jelly Marketing to use your name and company along with the video you provided in your entry for 1. the awards ceremony 2. promotion of the Video Marketing Conference and the Canadian Video Marketing Awards. You also attest to the ownership of the video and your ability to permit it’s use in this contest.

Pricing Information
Ticket Pricing
Limited Launch Pricing – Hot Ticket!   $   99.00
Super Early Bird Ticket   $ 249.00
Early Bird Ticket   $ 299.00
Regular Joe Ticket   $ 349.00
Left it Really Late Ticket   $ 449.00


Cancellation & Refund Policy

Substitution of delegates is permissible without prior notification. Refunds will not be issued on $99 tickets. Refunds will be given for cancellations received in writing no later than 10 days prior to the conference date subject to an administration fee of $100 plus $5 for GST.  After this time, you are liable for the full registration fee even if you do not attend the conference. If you register during this 10 day period, you are also liable for the full fee. Swansea Communications reserves the right to change program date, meeting place or content without further notice and assumes no liability for these changes.


© Swansea Communications