Wednesday, November 28, 2018
12:00 – 12:50 p.m.
REGISTRATION AND COFFEE POWER UP
WELCOME AND OPENING REMARKS
1:05 – 1:45 p.m.
The Golden Age for Short Form Video
With appetites at an all-time high for short form video, even the giants (Netflix, Amazon) are pushing shorter content in an effort to enter the mobile space. With Facebook, Instagram, Snap Inc and YouTube all offering monetization opportunities for creators, now has never been a better time to produce short form video for the web. This session will cover:
- Branded Content
- Multiplatform Content Strategies
- Video optimized for the feed
- Monetizing short form video
Keegan McColl, Head of Distribution & Growth, True Calling
Keegan began his career at Hootsuite, he went on to help build 2 video streaming platforms; Slipstream (SVOD) & Reelhouse (EST). Keegan grew up on Saltspring Island and studied at Bishop’s University. True Calling is a digital media company producing branded & unbranded micro-docs on human ambition. We profile people that have done inspiring things, across an audience of 44m, syndicated on Amazon, Discovery Education and Dailymotion.
1:45 – 2:05 p.m.
Real Life Networking Break (refreshments served)
2:05 – 2:50 p.m
Video in Media Panel – moderated by Darian Kovacs, Jelly Marketing
Hear from three different perspectives on video’s use in media, where it’s going, how it’s going and more.
Clay Imoo, Associate Director, Ministries and Outreach Office of the Roman Catholic Archdiocese of Vancouver
Clay is married to his lovely wife Gail and together they have three awesome children: Sean, Jacob, and Kayla. He has worked for the Archdiocese of Vancouver – predominantly in youth and young ministry – for the past 16 years.
Clay uses video on YouTube, Facebook, and Instagram to witness to his Catholic faith and to spread the mission of the Church. Whether it be a Bad Joke Telling Contest or cheesy song parody, Clay strives to bring light and life to everyone he encounters.
Rebecca Traub, CEO/Producer & Blanca Blandon, Community Manager, Populist Media
Populist is Vancouver’s FIRST cinematic guide to the city! A new, innovative digital media company showcasing the best lifestyle that Vancouver has to offer through informative and entertaining, “snackable” videos, from people to places and everything in between.
Rebecca: Producer and Director in Canadian and US Film and Television industries, and brings 15 years of production experience to the business, having worked on films and TV shows across North America including Goon, The Divide, The Victim, Yellowrock. She is now taking on content creation in the digital media world, heading up production development for Populist Media and Canada’s Mediacon with UK multi-platform Production Company, Straywave Media.
Blanca: A Broadcast and Journalism professional, Blanca marries her bubbly and outgoing personality with a wealth of journalistic experience, with specialties in writing and communications. Having dedicated the first 5 years of her career to covering lifestyle, politics and social cause in greater Vancouver, Blanca has produced for Delta TV and Media Mind Digital. Blanca also has a proven track record creating successful social campaigns and achieving grants for multiple brands including Telus, Optik and Tiger Nest Films.
Ross Allen, Mix Society
We tell compelling local stories with a universal truth. Driven by idea, authenticity, and creativity, we’re developing a Creative Community in cities across Canada. The MIX is made by creators, for creators.
Born and raised in the UK, Ross Allen has travelled the world producing and directing stories across a variety of creative disciplines. Video became a way for Allen to translate an idea, story or message into something tangible, visually engaging, and entertaining.
2:50 – 3:15pm
Real Life Networking Break (refreshments & snacks served)
3:15 – 4:00 p.m.
Stories: The Next Big Consumer Shift
There have been many disruptive innovations in tech over the years which have flipped the industry on its side and required us all to think differently about what we build.
The mobile device brought increased connectivity and consumption of content – people and information could be accessed all the time.
Every mobile device now comes with a high production camera – this has led to an increase in not only photos being shared but also video. Photos and video help people communicate faster than text and make communication more immersive and fun. Researchers are estimating that mobile video will account for 75% of total video by 2020.
The next big change in consumer behavior is stories. The popularity of this format could not have come before mobile or video because it combines the best of both. The rise of the full-screen, vertical stories format comes at a time that people are seeking quick, casual visual connection.
While Feed is still growing, we at Facebook expect Stories to grow at a faster rate… and now is the time for you to jump in.
Vik Kambli, Head of Western Canada, Facebook
Vik oversees the growth of the Facebook, Instagram, Messenger and WhatsApp business within Western Canada. His team is responsible for identifying strategies focused on transforming businesses in key industry verticals.
Prior to joining Facebook he held various marketing leadership roles at Microsoft; led the strategy practice on the west coast for Blast Radius following their acquisition by WPP; and was Vice President of Marketing & Strategy at Monexa, a SaaS company acquired by NetSuite/Oracle in 2015.
Passionate about the transformative power of technology, Vik also advises a number of entrepreneurs and start-ups in the Pacific Northwest on their growth strategies
That’s a wrap! Join us for the After Party…