2020 Opening Keynote Speaker – Daniel Lemin
Daniel Lemin is co-founder of EatID and a bestselling author on reputation management, and digital marketing. As an early member of Google’s global communications team Daniel led the launch of products in North America, EMEA, and Asia Pacific. He has written two books (Talk Triggers with Jay Baer, and Manipurated). Learn more about Daniel.
Word of mouth is directly responsible for as much as 50% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely keynote that can be put into practice immediately, by any business.
In this exciting keynote presentation your attendees will discover:
Proprietary research about why and how customers talk
Examples from companies that are using talk triggers successfully including Doubletree Hotels by Hilton and The Cheesecake Factory, plus a host of delightful small businesses
The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)
Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares each attendee to think different, it gives them the precise formula to do it.