BC Communications Forum

2016-vancouver-commsforum

 

About the Forum

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Our goal is to offer a conference experience that will educate, inspire and enable professional communicators from various industries through an environment of professional networking to benefit both delegates and speakers alike.
We are excited to have you join us and hope you return year after year. Questions? please call 1.855.688.0189 or email info@swanseacommunications.com. You can also find out more about us at www.swanseacommunications.com.

Sponsors

logo-cprsFounded in 1959, CPRS Vancouver is a networking and professional development organization serving public relations and communications practitioners in British Columbia. Our members belong to corporations, government, not-for-profit organizations, associations, health care, education, public relations agencies and independent consultancies.

CPRS Vancouver offers regular professional development and social events for our members to network and discuss issues touching on public relations. We promote high professional standards and encourage our members to earn APR accreditation. Our chapter society is a member of the national Canadian Public Relations Society (CPRS).

logo-marketwiredMarketwired™ is a social communications leader offering best-in-class news distribution and reporting and state-of-the-art social media monitoring and analytics. Founded in 1983, Marketwired has always been a company of firsts- first to deliver news releases automatically to registered recipients and first to provide a multi-featured desktop client interface. We put the power of influence to work for our clients—integrating search engine insight and social media intelligence into press release distribution on one convenient social communications platform.

February 29: FORUM Program

2016 VANCOUVER COMMUNICATIONS FORUM + Workshops • Feb 29 & Mar 1, 2016

8:00 AM: Registration & Networking Breakfast

9:00 AM: Maximize Team Synergy to Drive Organizational Change

Great strategies and great delivery take contributions from everyone from the board room to the frontline. Leaders play a critical role but those impacted by the change process can’t be ignored in the development of plans to build readiness, share messaging and encourage adoption of new systems, processes or technologies. This session showcases how to build synergy among all key parts of an organization to prepare for effective change implementation – highlighting approaches, programs and tools that can be adapted and applied to a range of projects, regardless of size and scope.

Eduarda Hodgins

Eduarda Hodgins, ABC

Eduarda Hodgins is Director, Organization Development & Communications for Catalyst Paper, a billion dollar North American pulp and paper company headquartered in Richmond, BC. Eduarda has extensive experience in OD, Communications and Change Management in both the private and public sectors. Most recently, Eduarda was the Change Management Lead for a $400 million, multi-year transformation program that impacted thousands of internal and external stakeholders. The scale and scope of the program required multi-dimensional readiness-building tools and tactics, including a coherent, timely and comprehensive communications strategy to support implementation progress and effectiveness. A resilient optimist, change “believer”, and story-teller at heart, Eduarda is a proud graduate of Carleton University’s School of Journalism, and is an Accredited Business Communicator (ABC) and accredited change management professional (AIM). Eduarda has earned more than 15 local, national and international communications awards, and has served IABC/BC in many different capacities, including Chapter President.

10:00 AM: Networking & Refreshment Break

10:15 AM: The Evolution of PR and Influencer Marketing

This session will focus on the changing media landscape and how the PR process has evolved through traditional and new media channels. Participants will learn about the rise of influencer marketing and how social media personalities have shifted the consumer behavior. Attention will be given to how PR and Communication professionals can work with brand and influencers to create impactful campaigns.

Jennifer Maloney

Jennifer Maloney Adab

Jennifer Maloney Adab is a social entrepreneur and one of North America’s most sought-after public relations experts. She is the Founder and CEO of Brix Media Co., Canada’s first PR and Influencer Marketing firm focused on social innovation. In addition to running Brix Media Co., Jennifer devotes much of her time to organizations that are creating positive social change. She serves on advisory boards for Raw Beauty Talks and the Young Entrepreneur Leadership Launchpad and is a mentor for the Forum for Women Entrepreneurs.
When she’s not nailing a tagline or pitching a story at Brix Media Co., you can find her touting around her newborn or chasing after her doberman at the off leash park.

11:15 AM: Once upon a time there was success: Why Storytelling is the most powerful science

Who is the most valuable person in the world? Is it the person who knows everything? Is it the person with all of the answers? Or is it the person who knows how to tell a good story? The answer is the latter. Imagine a world where one person has all of the answers, but has no ability to communicate those answers in an engaging, meaningful way? That person while very smart is also very useless. The key to success in any realm whether it is selling a product/service, teaching a new art or skill, pitching investors or running a City, province or country is the ability to quickly gather a broad understanding and distill it town to the key critical messages, and then convey those messages in an meaningful way that makes people want to listen, learn, understand, pass it on, and act out that message. Storytelling is both the most powerful science in the world, as well as an art. This workshop will explain the importance of storytelling, provide examples of how critical it has been, and pass on tips of how to improve our storytelling ability.

Andrew

Andrew Zwicker

Andrew is a natural storyteller at heart and has used storytelling as a means to success in a variety of businesses, organizations and public service. He is a strong believer that storytelling and imagery is indeed the most powerful science of all. The ability to capture complex messages into engaging, easy to understand stories is critical to all facets of life and business.

Having stated his career in the ski industry, following the snow around the world working primarily in communications, events and marketing, he moved to his current home in Rossland, BC in 2007. Seeing a dire need, he partnered with two others and launched the Rossland Telegraph, an innovative independent online news source, not afraid to tell the truth and hold strong opinions. Andrew and partners then launched Lone Sheep Publishing to expand the concept and grow a network of independent online news sources.

Andrew now runs his own small creative agency AZcreative through which he spent four years running the communications for a local economic development agency as well as writing stories and taking photographs for a host of magazine’s and online publications.

Today AZcreative has morphed into a podcast production company. What began as an experiment has turned into a highly successful podcast called ‘You Can Do That Here!’ telling the story of innovative entrepreneurs in the West Kootenay. AZcreative has recently launched a new show called Sustainability Action Heroes and has two additional shows in development.

12:15 PM: Networking Lunch Break

1:00 PM: Building Trust: Turning Tough Consultations into Positive Engagement

How can communications professionals turn tough consultations into productive, positive dialogues? This session showcases the advantages of an inclusive and innovative R-E-S-P-E-C-T engagement strategy – covering the tools and tactics of a “Relevant, Engaging, Sincere, Prepared, Expert, Collaborative, Trust” approach to diffuse public anger, corrected negative assumptions and built collaborative relationships with stakeholders.

Maureen

Maureen Douglas

Dynamic. Funny. Powerfully positive change agent. Maureen “Mo” Douglas helps people embrace a positive mind-set and work collaboratively for greater success. With humour, insight and infectious enthusiasm, Mo offers practical and tactical ideas that deliver game-changing outcomes in public, workplace and leadership engagement.
Mo’s “uncommon” sense approach has delivered successful results for local governments, Olympic organizing committees, major events, tourism and associations. With more than 25 years experience as a leader, event producer and facilitator, Mo is exceptional at helping groups build trust, resolve challenges, foster confidence, envision new outcomes and achieve results.

2:30 PM: Community Minded: Wesbild’s Road to More than Giving

Are you involved in workplace fundraising? Looking at cremating a community investment program? Hear how Wesbild Holdings took to heart their responsibilities as a corporate citizen and has grown from simply donating to various groups to building their own programs in the communities they work in. Along the way creating engaged employees and a bond with the community for the benefit of their corporate reputation and more. In this session you will learn: how & why this shift in giving evolved, the bumps along the way, how it all came together and where Wesbild is headed now.

Jennifer

Jennifer Derbyshire

Jennifer handles every aspect of the marketing communications and community relations for Wesbild. Wesbild, a privately held real estate development company, creates livable, environmentally responsible homes, neighbourhoods, and community gathering places. Jennifer’s responsibilities include branding, advertising, internal & external communications, web, social media, community consultation and Wesbild’s extensive Giving Back program. Having a BCIT Marketing Communications diploma and Bachelor of Business Administration, Jennifer has also worked in advertising, finance and tourism. She is an active community volunteer, wannabe triathlete and currently resides in Port Moody.

3:30 PM: Networking & Refreshment Break

3:45 PM: Metrics that Matter to You and Your Boss

What’s the value of web publishing and social media? Can Google see your site, or are you invisible? Are you reaching anyone with your content? Or simply publishing to the void? Are you talking to yourself or are you engaging your targets? Can you prove how your efforts are helping your business? This one hour session will go beyond the basics of Google Analytics, diving into search engine optimization, audience behaviour, social media performance metrics, channel benchmarks, and conversion tracking. Learn how the pros define and track success online.

Ryan-Williams

Doug Lacombe

Doug remembers when there was no web. He was at a newspaper, The StarPhoenix, which, for you kids, was the thing before the web. He didn’t realize hand coding the SP’s site in 1995 would eventually lead to the demise of all mainstream media. Oops. A MBA and a couple of world tours later, plus stints in the telco and newswire industries, make Doug a class A certified Internet nerd and an experienced digital strategist. If you want good corporate digital strategy that syncs with old media, you need Doug and his crew on your team. For the record, he’s still really sorry he broke newspapers.

March 1: Workshops

2016 VANCOUVER COMMUNICATIONS FORUM + Workshops • FEB 29 & MAR 1, 2016

9:00 AM – 12:00 PM: Mastering Online Metrics that Matter

What’s the value of web publishing and social media? Can Google see your site, or are you invisible? Are you reaching anyone with your content? Or simply publishing to the void? Are you talking to yourself or are you engaging your targets? Can you prove how your efforts are helping your business? This fast-paced three-hour workshop will go beyond the basics of Google Analytics, diving deeper into search engine optimization, audience behaviour, social media performance metrics, channel benchmarks, and conversion tracking. To cap it all off we’ll explore how to conduct audits and set up monthly reporting and “quarterly health checks” for your digital properties. You can only manage what you measure. Learn how the pros define and track success online.

Ryan-Williams

Doug Lacombe

Doug remembers when there was no web. He was at a newspaper, The StarPhoenix, which, for you kids, was the thing before the web. He didn’t realize hand coding the SP’s site in 1995 would eventually lead to the demise of all mainstream media. Oops. A MBA and a couple of world tours later, plus stints in the telco and newswire industries, make Doug a class A certified Internet nerd and an experienced digital strategist. If you want good corporate digital strategy that syncs with old media, you need Doug and his crew on your team. For the record, he’s still really sorry he broke newspapers.

1:00 PM – 4:00 PM: A to Z strategies for Successful Change Management

Striving or stumbling? Succeeding or treading water? Make sure you have the right approaches to help your organization implement critical change management plans with coherent, timely and effective messages, delivered through the appropriate tools and channels. This workshop offers a roll-up-your-sleeves learning opportunity on how to make the best use of your communications toolbox at every project phase, using tangible examples and demonstrated practical approaches, to build readiness and support from the grass roots to leadership levels. Don’t just hope for effective transition – make it happen with these proven approaches.

Ryan-Williams

Eduarda Hodgins, ABC

Eduarda Hodgins is Director, Organization Development & Communications for Catalyst Paper, a billion dollar North American pulp and paper company headquartered in Richmond, BC. Eduarda has extensive experience in OD, Communications and Change Management in both the private and public sectors. Most recently, Eduarda was the Change Management Lead for a $400 million, multi-year transformation program that impacted thousands of internal and external stakeholders. The scale and scope of the program required multi-dimensional readiness-building tools and tactics, including a coherent, timely and comprehensive communications strategy to support implementation progress and effectiveness. A resilient optimist, change “believer”, and story-teller at heart, Eduarda is a proud graduate of Carleton University’s School of Journalism, and is an Accredited Business Communicator (ABC) and accredited change management professional (AIM). Eduarda has earned more than 15 local, national and international communications awards, and has served IABC/BC in many different capacities, including Chapter President.

Venue & Reservations

Vancouver-Marriott-Pinnacle-Downtown-

Vancouver Pinnacle Hotel Harbourfront

1133 West Hastings St, Vancouver, BC
Reservations will be made by individual attendees directly by
calling Toll Free Room Reservations: 1.844.337.3118

Parking: Underground parking is available at the hotel at a cost of $7.50 CAD hourly or $23 CAD per night. Valet parking is available for $29 CAD daily. No over height parking is available. All parking rates are subject to taxes.

Cancellation & Refund Policy

Substitution of delegates is permissible without prior notification. Refunds will be given for cancellations received in writing no later than 10 days prior to the conference date subject to an administration fee of $200 plus $10 for GST. After this time, you are liable for the full registration fee even if you do not attend the conference. If you register during this 10 day period, you are also liable for the full fee. Swansea Communications reserves the right to change program date, meeting place or content without further notice and assumes no liability for these changes.

Registration

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Questions? Need Help?

Contact Andrea at 1.855.688.0189 or andrea@swanseacommunications.com