SK Communications Forum

2017-SKCommsForum-Header

About the Forum

April 10 & 11, 2017

logo-swansea

Swansea Communications: We are a dynamic marketing and communications firm with a myriad of experience and skills which combine to provide clients unparalleled service. Communication is at the root of who we are as a species; it is what sets us apart from all other creatures in this world and is the force that carries us from moment to moment.

Our goal is to offer a conference experience that will educate, inspire and enable professional communicators from various industries through an environment of professional networking to benefit both delegates and speakers alike.

We are excited to have you join us and hope you return year after year. Please call 1.855.688.0189 or email us at info@swanseacommunications.com. You can also find out more about us at www.swanseacommunications.com.

Sponsors

logo-marketwired

Marketwired™ is a social communications leader offering best-in-class news distribution and reporting and state-of-the-art social media monitoring and analytics. Founded in 1983, Marketwired has always been a company of firsts- first to deliver news releases automatically to registered recipients and first to provide a multi-featured desktop client interface. We put the power of influence to work for our clients—integrating search engine insight and social media intelligence into press release distribution on one convenient social communications platform.

Venue and Reservations


Delta Regina, 1919 Saskatchewan Dr, Regina, SK

Reservations will be made by individual attendees directly by calling Toll Free Room Reservations: 306.525.5255

Self park $9/day (plus applicable taxes)?Located on the east side of the hotel accessed from Saskatchewan Drive and Rose Street.
Underground Parking $17/day (plus applicable taxes). Located under the hotel.?Limited to first come basis and cannot be reserved in advance as space is limited.

April 10: FORUM Program

2017 REGINA COMMUNICATIONS FORUM + Workshops • April 10 & 11, 2017

  • 8:00 AM: Registration


  • 8:45 AM: Welcome & Opening Remarks from the Chair

  • 9:00 AM : Managing a crisis – the Regina water shortage


    In the communications profession, what you do in a crisis can make or break your career. With proactive planning, smart risk management and a little luck, these events are small. But when they’re not, a valued communicator takes action to make the emergency less stressful for their organization. In this session, the City of Regina’s Director of Communications gives you a behind the scenes perspective of the 2015 water shortage and her important learnings. The unforeseen event led to the city’s Emergency Operations Centre being fully activated for more than two weeks. Communications became critical in the efforts to manage the City’s threatened water supply.

    Myrna Stark Leader, ABC, APR

    Myrna Stark Leader, ABC, APR

    Director of Communications, City of Regina
    Myrna Stark Leader has had a successful Communications, PR and journalism career. Today, she defines her purpose as sharing stories and helping others learn and grow.

    In March 2016, she was named Director of Communications at the City of Regina. Her team of 20 manages communications, public engagement, marketing/branding and interactive and digital channels including the intranet, Regina.ca and the active social media channels.

    Throughout her nearly 30-year career, she’s worked in municipal, provincial and federal governments in agriculture, healthcare, education and now in local government. She spent the first 10 years of her career as a journalist and editor in radio, television and print.

    Myrna has a proven track record of leadership – from launching issues management and social media at Farm Credit Canada, Canada’s leading agriculture lender, to strengthening the Communications Department at the City of Regina.

    She serves on the board of the Saskatchewan Farm Writers’ Association and the Canadian Farm Writers’ Federation. She continues to give back to the communications profession volunteering as a CPRS accreditation grader, an IABC Silver Leaf and Gold Quill judge, mentoring others and speaking at events like this.

    Myrna loves making a difference and helping others see their own potential. Her passions include: writing, politics, travel, learning, agriculture, the outdoors and her family. She is married and has a son in grade 12 and a daughter in grade 5.

  • 10:00 AM : Networking & Refreshment Break

  • 10:15 AM: A Survey is not Just a Survey

    Organizations and business often conduct surveys to inform the question “what do we want to do?”. With surveys, we look for data to inform decision making, set strategic goals and identify business opportunities – what do we want to improve, how do we reduce attrition rates, how do we persuade people, what is the best way to reach our target market. It is crucial to think through what the key decisions might be and what information is needed in order to support those decisions.

    Dr. Sophie Gaudet

    Dr. Sophie Gaudet

    Vice President, Quantitative Research, Benchmark Public Relations
    Sophie Gaudet is the vice president of quantitative research at Benchmark Public Relations. Prior to returning to Saskatchewan in 2011, Sophie was Manager of Demography in the Alberta Ministry of Finance, leading the team to create component based population projections for the provincial budget and government ministries. Sophie has extensive experience in social behavioural research, demography, and market research. She has conducted quantitative and qualitative research including evaluations, segmentation and psychographic profiling, as well as employee engagement and satisfaction surveys. She has worked with clients in the gaming industry, provincial government, education (French education), postsecondary, municipal, health care and financial services sectors to help them identify their data and research needs and create new research programs to support strategic planning and analytics. Sophie holds a Ph.D. in quantitative and social psychology from the University of Ottawa (bilingual) and was an Adjunct Professor at the University of Alberta 2007-2012.

  • 11:15 AM : Internal Communications: Achieving community through candour and conversation

    “Controlling the message” is the byword of communications professionals, but in order to create successful internal communication within an organization, one needs to develop a whole new set of skills. Internal communications is not just external communications pointed in the other direction. Using story, strategic informality, humour and timely messaging, well-wrought internal communication can enhance the culture of an organization, add to employee engagement, and develop trust between staff and senior management.

    Janice MacDonald

    Janice MacDonald

    Manager of the Ministerial Correspondence Unit for the Ministry of Treasury Board and Finance
    Janice MacDonald has worked in both external and internal facing communication throughout the Government of Alberta for almost a decade. Prior to that, she spent fifteen years lecturing on English literature, rhetoric, communications and creative writing at the University of Alberta, Grant MacEwan College and Concordia University College. She is also the creator of the bestselling Randy Craig Mystery series, the first detective novels set in Edmonton, Alberta. A professional writer for almost forty years, Janice has published widely and written across many genres: non-fiction, short fiction, critical reviews, radio drama, television, creative non-fiction, musical theatre music and lyrics, and the award-winning children’s book The Ghouls’ Night Out. You can read more about Janice or contact her through www.janicemacdonald.net

  • 12:15 PM : Networking Lunch Break

  • 1:00 PM : A Beautiful Waltz: A Subjective Guide to Media Relations

    Media relations continues to be a vital aspect of many communications programs. Effective media relations should be like a smooth waltz between your organization and media representatives. There’s a few basic steps that everyone should master, and some more advanced footwork that will have you gliding like a pro. This session is designed to help you avoid stepping on toes or otherwise stumbling with the media, or perhaps more importantly, with your stakeholders. Learn how to lower the anxiety level when coaching senior leaders before interviews, and know what questions to ask when a reporter or producer calls. Most important of all, the session will aim to help you put the relationship back in your media relations. This presentation will be a fast-paced download of one person’s two-decade perspective on the media relations field. So, shall we dance?

    Ivan Muzychka, ABC, MC

    Ivan Muzychka, ABC, MC

    Senior Communications Advisor, Saskatchewan Medical Association
    Ivan Muzychka is currently the senior communications advisor at the Saskatchewan Medical Association. He has over 20 years communications experience in areas of internal communications, strategic communications, public relations, media relations and crisis communications. He has worked for over 20 years in the post-secondary sector in senior positions at Memorial University and the U of S. In those positions, he was responsible internal and external communications and marketing activities.

    Ivan is a frequent speaker and lecturer on public relations issues. He has delivered numerous presentations to the Canadian Council for the Advancement of Education (CCAE) and the International Association of Business Communicators (IABC) on media relations and on ethical issues related to communications. He has been recognized with a number of communications awards from IABC and CCAE.

    Ivan has provided outstanding service to IABC at chapter, district and international levels. Since joining IABC in 1994, he has served as chapter president, at the district level and on the international board of IABC. He is currently the Awards and Certification chair on the IABC Saskatoon Chapter.

    Ivan has a Bachelor of Arts (Political Science) from Memorial University and an MA (English Literature) from the University of Toronto. He is an Accredited Business Communicator (ABC) and was named a Master Communicator (MC) by IABC Canada in 2009.


  • 2:00 PM: Measuring the Value of Engagement

    Do digital communications actually ‘work’? How can you prove to your organization or your boss the value of a Facebook like? In this session you will learn how to measure and communicate the value of your digital media and advertising activities using real life examples from companies right here in Canada. This presentation will deliver real strategies and tactics that you can use to improve your digital marketing strategy immediately. You will also have a lot of fun learning here!

    Kevin Hayes

    Kevin Hayes

    Director of Digital and Media Strategy, Phoenix Group

    Kevin is a grandmaster of digital communication, having managed all aspects of digital strategy development for national and international brands during his career. He uses the tracking skills of a bloodhound to make sure digital strategy equals desired results. As an entertaining and in-demand speaker at conferences and events, digital communication is Kevin’s bread and butter, but he also enjoys pizza by the slice.

  • 3:00 PM : Networking & Refreshment Break

  • 3:15 PM : Campaigns On a Shoestring

    Although most communicators want to work with large budgets and create award-winning, high-profile projects, the reality is that many campaigns must be conducted with a shoestring budget. The trick is to be creative and use the most affordable and effective tools in your tool kit. Big budgets are not required if teamwork, ingenuity and creativity are combined. This session will provide case studies of high impact campaigns that were conducted with limited budgets.

    Pat Rediger

    Pat Rediger

    Managing Partner, Benchmark PR
    Pat Rediger is the Managing Partner of Benchmark who began his career as a journalist and author, before establishing the Benchmark Group of Companies that has interests in strategic communications and marketing, book publishing, and management consulting. Pat has served on numerous boards and committees including a term as President of the Saskatchewan Writers Guild and serving as a board member of the Saskatchewan Science Centre and Western Canada Magazine Awards Foundation. He grew his company from a one-person consultancy to one of the largest full-service strategic communications agencies in Western Canada with more than 300 clients including the Cirque du Soleil, Skills Canada, and Costco Wholesale.
  • 4:15 PM : Closing Remarks


April 11: FORUM Workshops

2017 REGINA COMMUNICATIONS FORUM + Workshops • April 10 + 11, 2017

  • 9:00 AM - 12:00 PM: Internal Communications: Achieving community through candour and conversation


    “Controlling the message” is the byword of communications professionals, but in order to create successful internal communication within an organization, one needs to develop a whole new set of skills. Internal communications is not just external communications pointed in the other direction. Using story, strategic informality, humour and timely messaging, well-wrought internal communication can enhance the culture of an organization, add to employee engagement, and develop trust between staff and senior management.

    Janice MacDonald

    Janice MacDonald

    Manager of the Ministerial Correspondence Unit for the Ministry of Treasury Board and Finance
    Janice MacDonald has worked in both external and internal facing communication throughout the Government of Alberta for almost a decade. Prior to that, she spent fifteen years lecturing on English literature, rhetoric, communications and creative writing at the University of Alberta, Grant MacEwan College and Concordia University College. She is also the creator of the bestselling Randy Craig Mystery series, the first detective novels set in Edmonton, Alberta. A professional writer for almost forty years, Janice has published widely and written across many genres: non-fiction, short fiction, critical reviews, radio drama, television, creative non-fiction, musical theatre music and lyrics, and the award-winning children’s book The Ghouls’ Night Out. You can read more about Janice or contact her through www.janicemacdonald.net


  • 1:00 PM – 4:00 PM: Conversation Intelligence: Creating Co-Creative and High Trust Organizations


    Research has shown that 9 out of 10 conversations miss the mark.

    Instead of using conversations to create trust and healthy connections, we fall into patterns such as talking past each other, banging heads, becoming addicted to being right or allowing the lower parts of the brain that trigger fear and judgment to take over.

    But what if you could leverage the power of conversation to create even deeper, more impactful results with your clients, teams and entire organizations?

    You can — with a new social science called Conversational Intelligence™.

    In this 3-hour workshop, topics include:

    • what is conversational intelligence and why it’s important
    • the neuroscience of conversations and what causes our brain to shut down
    • impacts of good versus bad conversations on our brain
    • the three levels of conversations
    • and tools that you can use to improve your conversations to have better relationships (in and out of work) and create TRUST

    Marielle Gauthier

    Marielle Gauthier

    Redworks Communications

    Marielle Gauthier, is founder and principal of Redworks Communications, and offers services in executive, team and personal coaching (one-on-one, group, and team); business communication; and training in media relations, communication skills for managers, leadership, customer service and personal development programs.

    She is certified in Intensive Coach Training with Results Coaching Systems; is an Accredited Professional Coach (ACC) with the International Coaching Federation (ICF); a Certified Conversational Intelligence™ (C-IQ) Coach, trained and mentored by Judith E. Glaser, in the inaugural C-IQ Certification Program; and an Accredited Business Communicator (ABC) with the International Association of Business Communicators (IABC).

    Based on neuroscience, Marielle uses Conversational Intelligence™ frameworks and tools to support individuals, leaders and teams to create higher levels of trust, activate higher levels of engagement, strengthen partnerships, and catalyze co-creation and innovation in relationship, teams and organizational cultures.

    Marielle leverages her experience as a communications consultant, adult educator, trainer, facilitator and her constant desire for learning and incorporating best practices and models to help support clients maximize their potential, reach their goals and lead happier and more productive lives.

    She is based in Saskatoon, SK.



Non Member Rates

Package Early Bird Regular
Communications Forum Only $549 $649
Communications Forum & 2 Workshops $949 $1049
Communications Forum & 1 Workshop $899 $999
1 Workshop Only $349 $499
2 Workshops Only $449 $549

IABC/CPRS Member Rates

Package Early Bird Regular
IABC/CPRS Member Forum Only $499 $599
IABC/CPRS Member Forum & 2 Workshops $899 $999
IABC/CPRS Member Forum & 1 Workshop $749 $749
IABC/CPRS Member 1 Workshop Only $299 $399
IABC/CPRS Member 2 Workshops Only $499 $599

Cancellation and Refund Policy


Substitution of delegates is permissible without prior notification. Refunds will be given for cancellations received in writing no later than 10 days prior to the conference date subject to an administration fee of $200 plus $10 for GST. After this time, you are liable for the full registration fee even if you do not attend the conference. If you register during this 10 day period, you are also liable for the full fee. Swansea Communications reserves the right to change program date, meeting place or content without further notice and assumes no liability for these changes.